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Using Looker with Generative AI for Business Analysis

SquareShift Engineering TeamNov 15, 20242 min read

How Looker’s governed analytics can provide context for generative AI workflows and support more consistent business analysis.

As businesses seek advanced BI solutions, Looker has introduced generative AI-powered extensions that make data exploration intuitive and actionable. These tools help users across departments make insights-driven decisions without needing deep technical knowledge, combining Looker’s established BI capabilities with the flexibility of AI.

Why Looker with GenAI?

In an era where data analytics shapes strategic moves, Google has equipped Looker with AI-driven tools that simplify analytics, support faster insights, and provide hidden patterns. Looker’s new open-source generative AI extensions bring enhanced capabilities in data discovery, dashboard summaries, and real-time actions, setting the stage for personalized analytics experiences across industries.

Key Looker GenAI Extensions

1. Explore Assistant

The Explore Assistant is designed to make data exploration easier. Users can ask questions in natural language, receiving tailored guidance on relevant data fields and visualizations. This tool reduces the learning curve for new Looker users by providing contextual prompts and preserving question history, making it simple to revisit previous inquiries. Ideal for sales, marketing, and product teams, it help users to gain insights without needing SQL knowledge.

2. Dashboard Summarization

For analysts managing complex dashboards, Dashboard Summarization offers quick, digestible insights by analyzing key patterns and trends. This tool provides a narrative summary that highlights potential action points, bringing clarity to data with minimal effort. Imagine a marketing manager uncovering shifts in customer engagement from specific regions—valuable insights that might otherwise be buried in raw data.

3. Vertex AI Actions

Vertex AI Actions bridge the gap between analysis and action. This extension allows users to use Looker data to trigger personalized AI-driven workflows, like crafting targeted customer emails or providing product recommendations. By utilizing Looker’s Action API, Vertex AI integrates directly within Looker, enabling users to act on data insights without leaving the platform.

Use Cases Across Industries

  • Retail: Personalized customer engagement through targeted recommendations.
  • Finance: Fraud detection and prevention with real-time alerts.
  • Healthcare: Proactive patient outreach based on health data analysis.

Conclusion

Looker with generative AI changes traditional BI by simplifying analytics and making insights more accessible. These these extensions make data exploration, dashboard management, and real-time actions intuitive, fostering a data-driven culture. Try these extensions to experience AI-enhanced insights firsthand, changing data from simple analytics into strategic guidance.