Featured Solution · AI Powered Search

Can your customers just ask your site for what they want?

Turn search into the fastest way to find, compare, and buy — more sales, fewer dead ends. We build search that understands what shoppers mean, on your catalog.

Elastic Select Partner
A shopper types the plain-language query 'a warm jacket for winter hiking' into a search box, and a grid of matching jackets forms out of glowing digital particles.
Credentials
Elastic Generative AI Partner (GenAI Certified Seller)Google Cloud Premier PartnerLooker Consulting PartnerElastic PartnerClaude Certified Architect
02 The problem

Every search that fails is a sale you lose.

Search is becoming a conversation. Your customers just ask, in their own words — and expect the right answer back.

  • Keyword search matches words, not meaning. Ask for “an SUV for a family of six for long summer road trips” and it returns zero results — even though the lot is full of them.
  • The shopper doesn’t reach for filters. They leave. Every failed search is revenue walking out the door.
A car-marketplace search for 'an SUV for a family of six for long summer road trips': keyword search returns no results, while intent-aware search returns four ranked family SUVs. Illustrative.

We build search that reads intent — so those queries return the right vehicles, ranked and tuned on your own catalog.

03 The opportunity

Leapfrog competitors whose search still guesses.

Most competitors still run keyword search. That gap is your opening.

Move first and better discovery becomes your advantage — before it becomes everyone’s baseline.

04 Where it applies
01/05 Auto

Not just retail — anywhere people research and choose online.

Anywhere people describe what they want and expect the right options back — groceries, furniture, watches, vehicles, travel. Different query, same job.

05 How it works

Search that understands what customers actually mean.

It runs on Elastic. Elasticsearch is the retrieval engine — keyword, semantic, vector, and hybrid in one platform. Here is how a plain-language query becomes the right result.

A shopper asks
“a dressy automatic watch under $2,000 that fits a larger wrist”
Understand intentThe query is read for meaning — movement type, dressiness, wrist size, budget — not just matching words.
Retrieve on ElasticsearchThree signals run in a single query, then fuse:
Exact termBM25 keyword match for specs and names.
SemanticELSER matches meaning, not just terms.
VectorkNN over embeddings finds close matches.
Fused with Reciprocal Rank Fusion (RRF) — neither signal dominates.
Rank & merchandiseResults are ordered for relevance and business goals — controls your team operates.
Ground & generateThe AI Answers layer composes one cited answer from what was just retrieved.
Ranked resultsThe right products, ordered to buy.
Grounded answerOne cited answer from your catalog. Expanded next →

Elasticsearch is the retrieval engine; labels are capability names, not a fixed configuration.

The retrieval foundation, built on Elastic

Semantic search

ELSER, Elastic’s native model for retrieval, matches on meaning — so ‘dressy watch’ finds elegant automatics it never shared a keyword with.

Vector search

kNN over dense embeddings finds close matches. Bring your own model — OpenAI, Google, Cohere, or open-source.

Hybrid search

BM25 exact-term and vector signals fused with RRF in one query — built for catalogs that carry both technical specs and natural-language descriptions.

Built on Elastic · Elastic Select PartnerGoogle Cloud Premier Partner for Google embedding models

We design and build this retrieval layer on your catalog — choosing where semantic, vector, and hybrid each earn their place.

06 AI Answers

One clear answer — not a page of links.

A shopper asks a real question and gets one specific answer built from your catalog, with the options cited — not ten blue links to sort through. It is the shopper-facing answer layer.

The old way
An old-style travel search: a page of ten blue links a traveler must sort through. Illustrative.
AI Answers
An AI Answers result for 'which of these is easiest on the walking for grandparents?': one grounded, cited answer naming three Mediterranean cruises with sources. Illustrative.

Reads what it retrieved

The generative layer sits on top of hybrid search — it reads the products just retrieved and composes one direct answer.

Grounded, with sources

It answers only from your catalog, every claim cited — not a free-form guess.

Falls back when unsure

Low confidence? It returns the ranked results instead. No bluffing.

We build this on the same Elastic retrieval underneath — grounded answers, tuned on your own catalog.

07 Proof

One retailer’s rebuild: 33% more sales, 67% more searches.

We have moved commerce search before, with a measured revenue result — and we bring that same relevance discipline to the modern search we build now.

The revenue proof

A web-to-print retailer’s product-search rebuild.

Delivered on Elastic App Search — relevance tuning, ranking by sales volume, marketing-controlled merchandising, and autocomplete. Search moved from a cost of doing business to a measured revenue driver.

Read the case study
+33%Increase in sales, delivered
+67%More user search volume

That win was Elastic App Search — relevance, ranking, and autocomplete done well. The modern semantic, vector, and hybrid layer above is how we build now — connected by discipline, not by attribution.

10 Book a session

See it work on your own catalog.

Bring one catalog or find-and-choose journey that is leaking revenue through poor search. In a scoped working session we produce a relevance and discovery prototype on your own data — not a generic demo.