On-demand webinar

Profit Driven Marketing with Advanced Marketing Analytics

Google and SquareShift on optimizing marketing for each customer's expected revenue, using past actions and predicted outcomes.

Runtime
Recorded

What this session covers

  1. Why invest in advanced marketing analytics, and how to jump-start it

    Instant BigQuery ML is SquareShift's accelerator; the deck calls it instant BQML.

  2. Segment on first-party data, past actions, and predicted outcomes

  3. Optimize campaigns with predictive analytics and automation

  4. Speed up data integration and deployment with AI

  5. Drive high-value actions like loyalty sign-ups and lead generation

  6. Live demo

Who presented

  • Tyrone Schiff

    Google

  • Steve Arokiasamy

    Head of Data and AI, SquareShift

Where to go next

What has to be true in your data first

Capability

Data, analytics, and BI

Making BI ready for AI and trusted enough for executive reporting.

See the capability Case studies

What we built, and what changed

Delivery examples across cloud, data, AI, search, and observability.

See our work